Archives for Customer segmentation
AI is the answer to the three Ws of customer engagement.
1) Who: Identify which customer cohorts need to be engaged or retained
2) What: The kind of communication that has to be sent to each cohort
3) When: The best time to send this communication and on which channel for the most optimum results
2021 was a year of uncertainty, much like the one before. Amid new waves and newer virus variants, customer expectations and preferences continued evolving at a rapid pace. This is resulting in an increasing dissonance between consumers’ expectations and their experience across channels. According to Merkle’s customer sentiment report, 86% of companies believe that they…
Imagine this scenario- a smoothly functioning application or web page with an attractive interface but no customer traction. Unfortunately, this is a very typical situation; despite packaging their products/services in a ‘cool’ manner, organisations face limited interaction with those products. And that is because for so long, organisations have taken a market-oriented approach with narrow…
Identification of customers based on their choices and other behaviors is an important strategy in any organization. This identification may help in approaching customers with specific offers and products. An organization with a large number of customers may experience difficulty in identifying and placing into a record each customer individually. A huge amount of data…
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