Archives for customer engagement

24 Mar

Council Post: Three ways AI powers robust customer engagement strategies

AI is the answer to the three Ws of customer engagement. 1) Who: Identify which customer cohorts need to be engaged or retained 2) What: The kind of communication that has to be sent to each cohort 3) When: The best time to send this communication and on which channel for the most optimum results

15 Dec

Council Post: Redefining The Customer Experience With Analytics And Technology In 2022

Sunil Mirani customer analytics

2021 was a year of uncertainty, much like the one before. Amid new waves and newer virus variants, customer expectations and preferences continued evolving at a rapid pace. This is resulting in an increasing dissonance between consumers’ expectations and their experience across channels. According to Merkle’s customer sentiment report, 86% of companies believe that they…

21 Oct

Twilio Unveils New Growth Automation Platform Twilio Engage

Victor Dey AI

Twilio Engage offers the world’s #1 Customer Data Platform (CDP) and allows marketers to use any combination of tools, data integrations, analytics, and messaging to deliver true one-to-one customer engagement at scale.

12 Aug

Netcore Cloud CTO Bijal Sangavi Explains Its Tech Stack

Debolina Biswas AI marketing

Martech company Netcore Cloud has a presence across 19 countries, and it helps more than 5000 brands to enhance their customer experience.

The post Netcore Cloud CTO Bijal Sangavi Explains Its Tech Stack appeared first on Analytics India Magazine.

12 Aug

Netcore Cloud CTO Bijal Sangavi Explains Its Tech Stack

Debolina Biswas AI marketing

Martech company Netcore Cloud has a presence across 19 countries, and it helps more than 5000 brands to enhance their customer experience.

The post Netcore Cloud CTO Bijal Sangavi Explains Its Tech Stack appeared first on Analytics India Magazine.

05 May

How Customer Engagement Has Become A Key Concern For Analytics Companies Amid Crisis

Sejuti Das analytics companies

The uncertain time of this pandemic lockdown has indeed disrupted the industry, where businesses are struggling to stabilise their operations and rethinking their marketing strategies. Although businesses have mandated their workforce to deploy best practices while working from home, keeping the customers happy has continued to be a concern for the companies. In fact, in…

The post How Customer Engagement Has Become A Key Concern For Analytics Companies Amid Crisis appeared first on Analytics India Magazine.