Archives for Marketing

18 Jun

Reddit Unveils AI Ad Tools to Help Brands Access Real-Time Community Insights

Brands are demanding high-performing tools to penetrate the fast-paced digital crowd, and platforms like Reddit, Snap and Pinterest have no option but to provide a basket of real-time ad tools to their clients.

The post Reddit Unveils AI Ad Tools to Help Brands Access Real-Time Community Insights appeared first on Analytics India Magazine.

17 Jul

Flyfish Wants to be a Premium Indian ‘Consultative Sales AI’ Offering

Shyam Nandan Upadhyay advisory experience

Fractal, a global provider of AI and advanced analytics solutions, has introduced Flyfish, a 360-degree generative AI platform for digital sales. The platform aims to enhance revenue growth and foster long-lasting customer relationships. The vision behind Flyfish is to revolutionise the sales experience by making technology more human-like. Flyfish offers consultative experiences through intuitive sales […]

The post Flyfish Wants to be a Premium Indian ‘Consultative Sales AI’ Offering appeared first on Analytics India Magazine.

21 Mar

Adobe Unveils Game-Changing AI-Powered Tools for Enterprises

Shritama Saha accenture

Adobe flushes out various generative AI based services besides partnering with NVIDIA and Accenture.

The post Adobe Unveils Game-Changing AI-Powered Tools for Enterprises appeared first on Analytics India Magazine.

21 Mar

Adobe Unveils Game-Changing AI-Powered Tools for Enterprises

Shritama Saha accenture

Adobe flushes out various generative AI based services besides partnering with NVIDIA and Accenture.

The post Adobe Unveils Game-Changing AI-Powered Tools for Enterprises appeared first on Analytics India Magazine.

10 Mar

Top 10 AI-powered copy editing tools

Sri Krishna AI Assistant

Jasper, formerly Jarvis.ai, is an AI copywriting tool used by over 30,000 content marketers globally.

29 Nov

Council Post: Emerging Technologies & How They Are Revamping The Marketing Landscape

Neeraj Pratap Marketing

For a long time, India has been a suppliers market. The focus on the customer and their needs are limited, with the market centring around sales and products. But technology is incentivising the market to rethink the business structure and re-build the industry that uses modern marketing techniques to interact with consumers. The Gartner’s CMO…

04 Oct

Tech Behind WebEngage’s Retention Operating System

Debolina Biswas digital marketing

WebEngage offers a marketing automation platform to help marketers store data, provide actionable insights and orchestrate omnichannel campaigns.

30 Sep

Behind Google’s Latest Data-Driven Attribution Model

Debolina Biswas advertisements

In line with the changing privacy landscape, Google has introduced a data-driven attribution model for its ads.

21 Sep

Rozy & Friends: Meet The New Crop Of AI Influencers

Shraddha Goled AI influencer

With over 87,000 followers, Rozy is one of the leading social influencers on the photo and video sharing app.

04 Apr

Data Is The New Marketing Currency

Avlesh Singh data for marketers

Brands today are differentiated by how well they know their customers and craft campaigns that are intuitive and useful for the end-customer. Data does exactly that and enhances the efficacy of marketing campaigns. Data-led insights give us the liberty to investigate the diversity of user behaviour and understand our customer base more intimately. The barrage…

The post Data Is The New Marketing Currency appeared first on Analytics India Magazine.

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