Archives for Bayesian Marketing Mix Modeling

13 Jan

All You Need to Know About Bayesian Marketing Mix Modeling

traditional MMS are not much eligible to equip the hard data with prior knowledge. The simple models are defined with the parameters which are independent of each other. Bayesian MMMs can be eligible to deal with such hard data.

13 Jan

All You Need to Know About Bayesian Marketing Mix Modeling

Yugesh Verma analytics

traditional MMS are not much eligible to equip the hard data with prior knowledge. The simple models are defined with the parameters which are independent of each other. Bayesian MMMs can be eligible to deal with such hard data.