Archives for Bayesian Marketing Mix Modeling
traditional MMS are not much eligible to equip the hard data with prior knowledge. The simple models are defined with the parameters which are independent of each other. Bayesian MMMs can be eligible to deal with such hard data.
traditional MMS are not much eligible to equip the hard data with prior knowledge. The simple models are defined with the parameters which are independent of each other. Bayesian MMMs can be eligible to deal with such hard data.