Archives for zee5
According to a survey, a majority of consumers prefer ad-supported TV (67%) over an ad-free subscription (33%)
The post Plot Twist: Social Media Adopts Subscription, OTT Goes Ad-ways appeared first on Analytics India Magazine.
Zee5 Binges on AI
“If everything goes according to plan, we might continue utilising LLM Models in script writing”, says Kishore AK, CTO of Zee5.
The post Zee5 Binges on AI appeared first on Analytics India Magazine.
Noted Indian OTT platform Zee5 this week announced its collaboration with Appier to implement its proactive marketing automation platform AIQUA in order to enhance the push notification feature. Appier explained in a statement that Zee5 wanted to convey the ‘popular show’ and the following shows in one single notification, in order to provide users with…
The post Zee5 Partners With Appier To Implement New AI-Powered Marketing Automation Platform AIQUA appeared first on Analytics India Magazine.