Archives for advertising

19 Nov

Marketing Futurist: A Superhero Who Juggles Data Analysis, Behavioral Sciences & Creativity

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image-8395

An advertising creative head, a behavioural scientist and a data analyst walk into a bar… Alas!  Jokes of this kind might no longer be relevant or spoken about by today’s standup comedians. Why? Because all three of the above ‘roles’ have now merged into a single one.  The Marketing Futurist, a superhero you didn’t know…

The post Marketing Futurist: A Superhero Who Juggles Data Analysis, Behavioral Sciences & Creativity appeared first on Analytics India Magazine.

24 Sep

Mad Men Reinvented: Dynamic Creative Optimisation Is Reimagining Advertising In The AI Era

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image-7240

So far the role of artificial intelligence has only been that of an assistant to human creativity. Today, new and improved AI-based tools like those of Adobe, are invigorating artists by providing a platform to visualise every idea that inspires them by allowing them to draw, erase and redraw. Programmatic advertising, for instance, has grown…

The post Mad Men Reinvented: Dynamic Creative Optimisation Is Reimagining Advertising In The AI Era appeared first on Analytics India Magazine.

19 Jun

Coca-Cola Leans On Data Analytics & AI For Deeper Industry Insights

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image-5194

Coca-Cola, one of the biggest companies in the world, is the poster child to show how big data analytics can be used to optimize marketing. It is not only one of the biggest companies in the world, but also, arguably, the biggest brand in the world. For any brand, the top priority is ensuring that…

The post Coca-Cola Leans On Data Analytics & AI For Deeper Industry Insights appeared first on Analytics India Magazine.

19 Jun

Coca-Cola Leans On Data Analytics & AI For Deeper Industry Insights

image-5193
image-5193

Coca-Cola, one of the biggest companies in the world, is the poster child to show how big data analytics can be used to optimize marketing. It is not only one of the biggest companies in the world, but also, arguably, the biggest brand in the world. For any brand, the top priority is ensuring that…

The post Coca-Cola Leans On Data Analytics & AI For Deeper Industry Insights appeared first on Analytics India Magazine.

02 Nov

Unified Marketing Models: Jointly optimising Advertising Efficiency And Effectiveness

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image-747

Half the money I spend on advertising is wasted; the trouble is I don’t know which half – John Wanamaker (1838-1922), a pioneer in introducing department stores Advertising efficiency and effectiveness is a subject that has long engaged marketers. The impact of each dollar spent on advertising is measurable and attributable now more than ever,…

The post Unified Marketing Models: Jointly optimising Advertising Efficiency And Effectiveness appeared first on Analytics India Magazine.