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“This is about unifying CRM, lead management, and DMS (dealer management system) into one scalable platform, enhancing the experience for both dealers and customers,” said Mankiran Chowhan, vice president of Salesforce India.
The post Ather Bets Big on AI and Salesforce to Transform EV Sales appeared first on Analytics India Magazine.
Most new innovations in the automotive world are driven heavily by software-connected, autonomous, shared and electric vehicles. While innovation typically flows from four-wheelers to two-wheelers, it may not be strictly true in the Indian context. The launch of the Ather 450 is the real example of a connected two-wheeler — and not just a Bluetooth…
The post Deep Dive: We Care More About Data Insights And R&D Than Sales Metrics, Says Ather Energy CEO Tarun Mehta appeared first on Analytics India Magazine.