Archives for Cookies
Everyone loves the internet. But not the surveillance part that comes with the territory. An infamous aspect of this is the use of third-party cookies, which allow companies to track users and their online behaviour digitally. Many tech giants are openly in talks of fighting this level of tracking either by blocking cookies unless consented…
The post Is Google FloC A Step In The Wrong Direction? appeared first on Analytics India Magazine.
Everyone loves the internet. But not the surveillance part that comes with the territory. An infamous aspect of this is the use of third-party cookies, which allow companies to track users and their online behaviour digitally. Many tech giants are openly in talks of fighting this level of tracking either by blocking cookies unless consented…
The post Is Google FloC A Step In The Wrong Direction? appeared first on Analytics India Magazine.
World of online ads is changing, with lots of brands looking into the past to revive what we call Contextual Targeting. Contextual targeting was almost obsolete with the advent of the third-party cookies. Why brands and ad companies opt for cookies is that it helps them predict the behaviour of the user based on past…
The post Contextual Targeting Is Making A Comeback, But It Has Its Own Challenges appeared first on Analytics India Magazine.
World of online ads is changing, with lots of brands looking into the past to revive what we call Contextual Targeting. Contextual targeting was almost obsolete with the advent of the third-party cookies. Why brands and ad companies opt for cookies is that it helps them predict the behaviour of the user based on past…
The post Contextual Targeting Is Making A Comeback, But It Has Its Own Challenges appeared first on Analytics India Magazine.