Archives for Marketing Mix Modeling
ML-powered Marketing Mix Models (MMM) gives the advertising industry a means to optimise decision-making.
The post How Marketing Analytics Leverage Explainable AI for Forecast appeared first on Analytics India Magazine.
traditional MMS are not much eligible to equip the hard data with prior knowledge. The simple models are defined with the parameters which are independent of each other. Bayesian MMMs can be eligible to deal with such hard data.
traditional MMS are not much eligible to equip the hard data with prior knowledge. The simple models are defined with the parameters which are independent of each other. Bayesian MMMs can be eligible to deal with such hard data.