Archives for marketing automation
For a long time, India has been a suppliers market. The focus on the customer and their needs are limited, with the market centring around sales and products. But technology is incentivising the market to rethink the business structure and re-build the industry that uses modern marketing techniques to interact with consumers. The Gartner’s CMO…
WebEngage offers a marketing automation platform to help marketers store data, provide actionable insights and orchestrate omnichannel campaigns.
For marketing teams and marketing technology companies, finding and growing valuable customers is the key to constructing a profitable business. Large marketing firms for years have recognised that personalised customer experience and streamlined operations are the big factors for marketing success. Research says organisations which utilise AI for marketing are reaping the benefits of increased…
The post How Integrated Marketing Platforms Embedded With AI/ML Help Companies, Explains Subramanian Gopalaratnam, CTO of Resulticks appeared first on Analytics India Magazine.