Archives for hierarchical clustering

27 Mar

Comparison Of K-Means & Hierarchical Clustering In Customer Segmentation

image-11369
image-11369

Identification of customers based on their choices and other behaviors is an important strategy in any organization. This identification may help in approaching customers with specific offers and products. An organization with a large number of customers may experience difficulty in identifying and placing into a record each customer individually. A huge amount of data…

The post Comparison Of K-Means & Hierarchical Clustering In Customer Segmentation appeared first on Analytics India Magazine.

20 Dec

Clustering Techniques Every Data Science Beginner Should Swear By

image-1499
image-1499

Cluster analysis is the statistical method of grouping data into subsets that have application in the context of a selective problem. This technique is widely used to club data/observations in the right segments so that data within any segment are similar while data across segments are different. However, defining “similar” or “different” observations is a…

The post Clustering Techniques Every Data Science Beginner Should Swear By appeared first on Analytics India Magazine.