Archives for marketing data

29 Nov

Council Post: Emerging Technologies & How They Are Revamping The Marketing Landscape

For a long time, India has been a suppliers market. The focus on the customer and their needs are limited, with the market centring around sales and products. But technology is incentivising the market to rethink the business structure and re-build the industry that uses modern marketing techniques to interact with consumers. The Gartner’s CMO…

30 Sep

Behind Google’s Latest Data-Driven Attribution Model

Debolina Biswas advertisements

In line with the changing privacy landscape, Google has introduced a data-driven attribution model for its ads.

04 Apr

Data Is The New Marketing Currency

Avlesh Singh data for marketers

Brands today are differentiated by how well they know their customers and craft campaigns that are intuitive and useful for the end-customer. Data does exactly that and enhances the efficacy of marketing campaigns. Data-led insights give us the liberty to investigate the diversity of user behaviour and understand our customer base more intimately. The barrage…

The post Data Is The New Marketing Currency appeared first on Analytics India Magazine.

03 Sep

What Are The Levers For Establishing Governance On Marketing Data?

Gaurav Misra governance

Data governance is a vast topic and so it is better to call out the scope of this article. It skips the legal aspects of data governance. If the desire is to understand what GDPR is or how to adhere to it, please stop reading further. It also does not cater to the geographic limitations…

The post What Are The Levers For Establishing Governance On Marketing Data? appeared first on Analytics India Magazine.