Archives for google privacy

14 May

Is Google FloC A Step In The Wrong Direction?

Everyone loves the internet. But not the surveillance part that comes with the territory. An infamous aspect of this is the use of third-party cookies, which allow companies to track users and their online behaviour digitally. Many tech giants are openly in talks of fighting this level of tracking either by blocking cookies unless consented…

The post Is Google FloC A Step In The Wrong Direction? appeared first on Analytics India Magazine.

14 May

Is Google FloC A Step In The Wrong Direction?

Everyone loves the internet. But not the surveillance part that comes with the territory. An infamous aspect of this is the use of third-party cookies, which allow companies to track users and their online behaviour digitally. Many tech giants are openly in talks of fighting this level of tracking either by blocking cookies unless consented…

The post Is Google FloC A Step In The Wrong Direction? appeared first on Analytics India Magazine.

02 Jan

CCPA – What It Means For The Tech Giants And Its Users

CCPA or California Consumer Privacy Act or AB 375 was passed by the State of California in the month of June in 2018. The bill will be enforced from the 1st of January 2020. CCPA’s design closely resembles that of Europe’s GDPR (General Data Protection Regulation) which came into effect on 28th of May 2018. …

The post CCPA – What It Means For The Tech Giants And Its Users appeared first on Analytics India Magazine.

06 Sep

8 Ways Google’s Newly Open-Sourced Differential Privacy Library Can Help Developers

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In a recent announcement, Google released an open-source version of the differential privacy library which it currently uses to power some of its core products like Google Map. It will let developers and organisations implement features that are otherwise difficult to execute from scratch, hence promising them ease of use and deployment.  As the company…

The post 8 Ways Google’s Newly Open-Sourced Differential Privacy Library Can Help Developers appeared first on Analytics India Magazine.