The adoption of analytics, machine learning and related tech in media and entertainment industry has made the industry more viewer-specific and has resulted in a better content generation, among various other benefits. Analytics India Magazine got in touch with the head of business intelligence in one of the biggest media companies — Star India. Guruprasad…

The post From Viewership Patterns To Movie Trailers, AI & Analytics Are Crucial In Showbiz: Guruprasad Mandrawadkar, Star India appeared first on Analytics India Magazine.