Archives for Contextual Targeting

24 Dec

Contextual Targeting Is Making A Comeback, But It Has Its Own Challenges

World of online ads is changing, with lots of brands looking into the past to revive what we call Contextual Targeting. Contextual targeting was almost obsolete with the advent of the third-party cookies. Why brands and ad companies opt for cookies is that it helps them predict the behaviour of the user based on past…

The post Contextual Targeting Is Making A Comeback, But It Has Its Own Challenges appeared first on Analytics India Magazine.

24 Dec

Contextual Targeting Is Making A Comeback, But It Has Its Own Challenges

World of online ads is changing, with lots of brands looking into the past to revive what we call Contextual Targeting. Contextual targeting was almost obsolete with the advent of the third-party cookies. Why brands and ad companies opt for cookies is that it helps them predict the behaviour of the user based on past…

The post Contextual Targeting Is Making A Comeback, But It Has Its Own Challenges appeared first on Analytics India Magazine.