Archives for marketing technology

23 May

From a DJ to an AI startup founder: The story of Kate Bradley Chernis

AI on its own is cold. Humans on their own are slow. But together... BAMMALAMMADINGDONG.

The post From a DJ to an AI startup founder: The story of Kate Bradley Chernis appeared first on Analytics India Magazine.

29 Nov

Council Post: Emerging Technologies & How They Are Revamping The Marketing Landscape

Neeraj Pratap Marketing

For a long time, India has been a suppliers market. The focus on the customer and their needs are limited, with the market centring around sales and products. But technology is incentivising the market to rethink the business structure and re-build the industry that uses modern marketing techniques to interact with consumers. The Gartner’s CMO…

04 Oct

Tech Behind WebEngage’s Retention Operating System

Debolina Biswas digital marketing

WebEngage offers a marketing automation platform to help marketers store data, provide actionable insights and orchestrate omnichannel campaigns.

30 Sep

Behind Google’s Latest Data-Driven Attribution Model

Debolina Biswas advertisements

In line with the changing privacy landscape, Google has introduced a data-driven attribution model for its ads.

03 Sep

Deepfake For Marketing: This Israeli Startup Sells Synthetic Characters Of Real People

Debolina Biswas AI marketing

Video transformation company Hour One is inviting people to buy the deepfake copies of their faces.

The post Deepfake For Marketing: This Israeli Startup Sells Synthetic Characters Of Real People appeared first on Analytics India Magazine.

04 Apr

Data Is The New Marketing Currency

Avlesh Singh data for marketers

Brands today are differentiated by how well they know their customers and craft campaigns that are intuitive and useful for the end-customer. Data does exactly that and enhances the efficacy of marketing campaigns. Data-led insights give us the liberty to investigate the diversity of user behaviour and understand our customer base more intimately. The barrage…

The post Data Is The New Marketing Currency appeared first on Analytics India Magazine.