Archives for google ads

15 Nov

Google Doesn’t Know How to Make Money with Generative AI

The fact that Google has failed to diversify its revenue stream, despite its myriad ventures into cutting-edge technologies, is proving to be its biggest challenge

The post Google Doesn’t Know How to Make Money with Generative AI appeared first on Analytics India Magazine.

23 Jun

Google Search is Killing the SEO Experience

Mohit Pandey ai and seo

If Google had an LLM 20 years ago, it wouldn’t have built a search engine

The post Google Search is Killing the SEO Experience appeared first on Analytics India Magazine.

30 Sep

Behind Google’s Latest Data-Driven Attribution Model

Debolina Biswas advertisements

In line with the changing privacy landscape, Google has introduced a data-driven attribution model for its ads.

17 Oct

Google Analytics 4 Released: Key AI/ML-Based Enhancements

Shraddha Goled google ads

Google has announced an overhauled version of Google Analytics. In one of the major revamps of the platform, in a decade, the new Google Analytics is built on the foundation of App+Web property, whose beta was introduced in 2019. The new Google Analytics has machine learning at its core and allows integration between analytics and…

The post Google Analytics 4 Released: Key AI/ML-Based Enhancements appeared first on Analytics India Magazine.

24 Jan

Google To Verify Political Ads For Lok Sabha Elections 2019, Data Science To Play Big Role

Prajakta Hebbar big data

In a bid to bring more transparency to the upcoming Google this week announced an updated election advertisement policy where the search engine giant would be providing comprehensive information about who is purchasing these political ads and how much are spending on it. In fact, Google will require advertisers to provide a “pre-certificate” issued by the…

The post Google To Verify Political Ads For Lok Sabha Elections 2019, Data Science To Play Big Role appeared first on Analytics India Magazine.