Archives for Facebook VR

28 Jun

Facebook Enters Into VR Advertising With Oculus Quest

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In 2019, Wendy’s, a popular fast-food chain, decided to leverage virtual reality (VR) technology as a marketing tool. First, the restaurant chain created an avatar on the popular VR-powered game Fortnite. Then, it launched a Twitch stream where this avatar broke into restaurants and destroyed freezers—reminding audiences of its constant efforts to only serve ‘Fresh,…

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