Archives for consumer insights vs analytics
Consumer insights (CI) refers to the practice of looking for patterns in customer behaviour and using the findings to inform a business’ marketing strategy. Organisations usually have dedicated CI teams to improve their product pipeline and push sales. Of late, companies have started leveraging data to gain insights into their potential consumers. Though analytics teams…
The post Why Consumer Insights And Analytics Teams Should Merge appeared first on Analytics India Magazine.
Consumer insights (CI) refers to the practice of looking for patterns in customer behaviour and using the findings to inform a business’ marketing strategy. Organisations usually have dedicated CI teams to improve their product pipeline and push sales. Of late, companies have started leveraging data to gain insights into their potential consumers. Though analytics teams…
The post Why Consumer Insights And Analytics Teams Should Merge appeared first on Analytics India Magazine.