Archives for customer analytics
AI is the answer to the three Ws of customer engagement.
1) Who: Identify which customer cohorts need to be engaged or retained
2) What: The kind of communication that has to be sent to each cohort
3) When: The best time to send this communication and on which channel for the most optimum results
2021 was a year of uncertainty, much like the one before. Amid new waves and newer virus variants, customer expectations and preferences continued evolving at a rapid pace. This is resulting in an increasing dissonance between consumers’ expectations and their experience across channels. According to Merkle’s customer sentiment report, 86% of companies believe that they…
Led by Steadview Capital, MoEngage raised USD 30 million; plans to invest in AI and expansion