Archives for customer analytics

15 Dec

Council Post: Redefining The Customer Experience With Analytics And Technology In 2022

image-29294
image-29294
2021 was a year of uncertainty, much like the one before. Amid new waves and newer virus variants, customer expectations and preferences continued evolving at a rapid pace. This is resulting in an increasing dissonance between consumers’ expectations and their experience across channels. According to Merkle’s customer sentiment report, 86% of companies believe that they…