Archives for metaverse marketing

10 Jan

What will digital marketing look like in the metaverse?

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image-30004
    digital campfires
The biggest metaverses today, which include Fortnite and Roblox, offer brands the opportunity to advertise their products in a way that would be unattainable in the real world. For instance, the skateboarding brand Vans created a virtual skatepark in Roblox that allows its players to earn points that they can redeem at a virtual store […]
10 Jan

What will digital marketing look like in the metaverse?

image-30005
image-30005
    digital campfires
The biggest metaverses today, which include Fortnite and Roblox, offer brands the opportunity to advertise their products in a way that would be unattainable in the real world. For instance, the skateboarding brand Vans created a virtual skatepark in Roblox that allows its players to earn points that they can redeem at a virtual store […]