Archives for lok sabha 2019

21 May

Deep Dive: How Data Helped Political Micro-targeting In Lok Sabha Elections 2019

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image-4664

Exit polls 2019 point towards a landslide victory for Modi-led BJP with 312 seats, indicating that the ruling party will come back to power. Even as a section of political pundits spar over the reliability of exit polls 2019, one thing is certain — data was at the centre of campaigning this year. Dubbed as…

The post Deep Dive: How Data Helped Political Micro-targeting In Lok Sabha Elections 2019 appeared first on Analytics India Magazine.

21 May

Data Science Behind Exit Polls 2019: AIM Gives A Sneak Peek

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image-4631

Indian politics has always had a love-hate relationship with Exit Polls. While it undeniably makes for great television, it sometimes inflates expectations for the parties who are predicted to win. Now, the exit poll predictions for the Lok Sabha 2019 election have shown a clear majority for the ruling Bharatiya Janata Party in the lower…

The post Data Science Behind Exit Polls 2019: AIM Gives A Sneak Peek appeared first on Analytics India Magazine.