Archives for Marketing - Page 2
For marketing teams and marketing technology companies, finding and growing valuable customers is the key to constructing a profitable business. Large marketing firms for years have recognised that personalised customer experience and streamlined operations are the big factors for marketing success. Research says organisations which utilise AI for marketing are reaping the benefits of increased…
The post How Integrated Marketing Platforms Embedded With AI/ML Help Companies, Explains Subramanian Gopalaratnam, CTO of Resulticks appeared first on Analytics India Magazine.
The .AI web name extension has become so tightly linked with the world of artificial intelligence, it may look like as if it was created particularly for the AI industry, something which is not true. Today, the “.AI” domain name is the go-to choice for AI Artificial Intelligence businesses and startups. While the registration price…
The post Is .AI Domain Name Extension Any Valuable For AI Startups Or Just A Marketing Ploy? appeared first on Analytics India Magazine.
“Data is a natural resource.” It is quite common these days to find CEOs, CMOs and analysts quoting ‘data’ as the next big thing in the industry. But the real question is how do we leverage this newly-discovered resource through a business model that is capable of assessing data capabilities? The fact is that the…
The post Where Do You Stand In Data & Analytics Maturity Level? appeared first on Analytics India Magazine.
So far the role of artificial intelligence has only been that of an assistant to human creativity. Today, new and improved AI-based tools like those of Adobe, are invigorating artists by providing a platform to visualise every idea that inspires them by allowing them to draw, erase and redraw. Programmatic advertising, for instance, has grown…
The post Mad Men Reinvented: Dynamic Creative Optimisation Is Reimagining Advertising In The AI Era appeared first on Analytics India Magazine.
Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage
Textbooks have taught us what does the 4P’s mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P’s and go beyond the boundaries by creating their own ecosystem of customer experience and delight. What is Cure.Fit? Cure.Fit is a Bangalore based start-up with health and fitness…
The post Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage appeared first on Analytics India Magazine.
Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage
Textbooks have taught us what does the 4P’s mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P’s and go beyond the boundaries by creating their own ecosystem of customer experience and delight. What is Cure.Fit? Cure.Fit is a Bangalore based start-up with health and fitness…
The post Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage appeared first on Analytics India Magazine.
Over the years, the marketing domain has gained significant popularity. Today, without marketing, it would be difficult for businesses to stay competitive in the industry. To succeed in marketing, organisations today need to focus on a lot of factors; they need to know about their users’ needs and interests and build a strategy accordingly to…
The post Machine Learning With UGC Is Helping Brands Up Their Marketing Game appeared first on Analytics India Magazine.
Over the years, the marketing domain has gained significant popularity. Today, without marketing, it would be difficult for businesses to stay competitive in the industry. To succeed in marketing, organisations today need to focus on a lot of factors; they need to know about their users’ needs and interests and build a strategy accordingly to…
The post Machine Learning With UGC Is Helping Brands Up Their Marketing Game appeared first on Analytics India Magazine.
Gone are the days when social media was just about sharing photos, chatting or connecting with long lost school friends. Today, social media has become a go-to platform for brands and businesses seeking effective marketing. For example, Instagram has evolved tremendously over the years. According to Statista, the photo-sharing platform had reached 1 billion monthly…
The post Data Science And The Art Of Influencer Marketing appeared first on Analytics India Magazine.
How Rubrik Became A Unicorn
The data protection and data management market has grown significantly in the last few months. According to reports, more than $1 billion has been invested in data protection and management in approximately half a year. Recently, Palo Alto-based cloud data management company Rubrik raised $261 million in a Series E funding round led by Bain Capital…
The post How Rubrik Became A Unicorn appeared first on Analytics India Magazine.