Author Archives: Krishanu Bhattacharyya

15 Sep

Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage

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image-7121

Textbooks have taught us what does the 4P’s mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P’s and go beyond the boundaries by creating their own ecosystem of customer experience and delight. What is Cure.Fit? Cure.Fit is a Bangalore based start-up with health and fitness…

The post Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage appeared first on Analytics India Magazine.

15 Sep

Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage

image-7122
image-7122

Textbooks have taught us what does the 4P’s mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P’s and go beyond the boundaries by creating their own ecosystem of customer experience and delight. What is Cure.Fit? Cure.Fit is a Bangalore based start-up with health and fitness…

The post Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage appeared first on Analytics India Magazine.

09 Jul

Data Analytics Has Changed The Way You’re Watching The World Cup & You Don’t Even Know It

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image-5681

We live in a country where a sport re-unites a billion people — from a young child to an adult — everybody is left mesmerised the day our cricketing icon dictates term to the opposition. I was in my college days in a small town of Assam, Jorhat when our country won the historic world…

The post Data Analytics Has Changed The Way You’re Watching The World Cup & You Don’t Even Know It appeared first on Analytics India Magazine.

11 Jun

Case Study: How This Data-Powered Ride-Sharing Startup Is Revolutionising Bengaluru Traffic

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image-5058

What is the solution to the choked roads and bumper-to-bumper traffic in a city like Bengaluru? Thanks to emerging technology like artificial intelligence and data analytics, ride-sharing apps and services are aiming to solve this problem efficiently. Take the example of Quick Ride. This is an app-based ridesharing platform that allows vehicle owners, to list…

The post Case Study: How This Data-Powered Ride-Sharing Startup Is Revolutionising Bengaluru Traffic appeared first on Analytics India Magazine.