Author Archives: Neeraj Pratap

04 May

Council Post: Things companies should keep in mind when using customer data to design marketing strategies

Neeraj Pratap consumer data

The companies should take initiatives to assure customers their data wouldn’t be misused.

18 Jan

Council Post: How accurate is Implicit Association Test in analysing consumer behaviour

Neeraj Pratap behavioural sciences

The field of marketing has benefited immensely from the breakthroughs in behavioural science — an amalgamation of social sciences, psychology, and anthropology. The marketers leverage insights gleaned from customer behaviour and purchasing patterns to design targeted campaigns. Implicit Association Test is a popular behavioural science tool used in marketing. Ideated in 1995, the psychological test […]

29 Nov

Council Post: Emerging Technologies & How They Are Revamping The Marketing Landscape

Neeraj Pratap Marketing

For a long time, India has been a suppliers market. The focus on the customer and their needs are limited, with the market centring around sales and products. But technology is incentivising the market to rethink the business structure and re-build the industry that uses modern marketing techniques to interact with consumers. The Gartner’s CMO…