Author Archives: Biswajeet Das

29 Sep

How To Unleash The Power Of API Banking

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image-7357

Open banking is a term that gives a secure way to service providers to access your financial information and build applications around financial institutions. It allows the owner of the network to give universal access to developers/third parties to build and offer next-generation products, services and convenience. In the European Banking Industry due to PSD2…

The post How To Unleash The Power Of API Banking appeared first on Analytics India Magazine.

07 Sep

Using Data For Hyper-Personalisation In Credit Card Offers: A Case Study

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image-6942

In this digital era, hyper-personalisation is the baseline for addressing customer demands with more individualised experience in terms of products, services and content. Today’s customers want to engage with brands which can: Instantly identify them Have immediate access to information about every interaction, on every channel (mobile, website, apps etc.)  Based on the data, understand…

The post Using Data For Hyper-Personalisation In Credit Card Offers: A Case Study appeared first on Analytics India Magazine.