Author Archives: Gaurav Misra
Data governance is a vast topic and so it is better to call out the scope of this article. It skips the legal aspects of data governance. If the desire is to understand what GDPR is or how to adhere to it, please stop reading further. It also does not cater to the geographic limitations…
The post What Are The Levers For Establishing Governance On Marketing Data? appeared first on Analytics India Magazine.
Despite having all information about their customers, brands usually focus only on traditional ways of marketing like product marketing or channel marketing. The marketing folks belonging to the product team and channel teamwork in silos and do not collaborate to achieve the brand’s vision. So SEO team doesn’t share their campaign information with paid media…
The post How To Increase Marketing Efficiency With Data-Powered Customer Personas appeared first on Analytics India Magazine.