Author Archives: Ashish Panchal

24 Sep

How Data Management Platforms Drive Audience Intelligence

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image-7233

‘Digital Business Transformation’ – three words that set a challenge for marketers and publishers alike but also offer unprecedented opportunities at the same time. The phenomenal scale of the data available to businesses is unnerving. Cometh the hour, cometh the man In the latter part of the second millennium, when the digital marketing and the…

The post How Data Management Platforms Drive Audience Intelligence appeared first on Analytics India Magazine.

25 Jan

Is Data Governance The Missing Key In Your Organisational Strategy?

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image-2280

The laws of physics and the software programs are governed together by the same guidelines. Imagine three atoms, two hydrogens and one oxygen, if we focus our “digital” lens on to them and watch as the three atoms bind together to form a water molecule, they seem to be calculating the optimal distance & angle…

The post Is Data Governance The Missing Key In Your Organisational Strategy? appeared first on Analytics India Magazine.