Author Archives: G R Chandrashekhar
What insights could be unearthed from a retail transaction data? This would be of interest to any retailer, marketer amongst others. Some of the questions that a retailer would be interested in would be — Who are our best customers? Which of our customers are likely to churn? Who has the potential to become a…
The post Customer Insights That Can Be Unearthed From Retail Transactions appeared first on Analytics India Magazine.
Challenges in Attribution
All marketers would be keen to understand one or more of the following questions — how do we know which channel or touch point a certain customer used before buying a certain product or service offering? If this customer used more than one channel, which ones influenced her the most? Did this customer finally conduct…
The post Challenges in Attribution appeared first on Analytics India Magazine.
The use of AI in business has been moot for a while now. One of the biggest points of the debate has been the explainability of decisions by AI. AI may or may not explain all the decisions arrived at but one could mimic an AI process and develop an understanding of the decisions made. […]
The post Can AI-Based Credit Decisions Be Explained? appeared first on Analytics India Magazine.
Let us consider fitting a prediction model for data. One can use one of linear, quadratic, and other polynomial functional forms while fitting a regression model. Many times a linear regression model may underfit the data while a quadratic functional form may provide a better fit. To derive greater accuracy of fit if we go…
The post Regularization In Machine Learning – A Detailed Guide appeared first on Analytics India Magazine.