Adobe Launches GenStudio for Performance Marketing

Adobe reported record revenue of $5.87 billion for the second quarter of its fiscal year 2025, an 11% increase over the previous year.  The increase in revenue was supported by ongoing demand for AI-driven software solutions that create images and video content.

In Q2 (Mar- May), GAAP operating income was $2.11 billion, while non-GAAP operating income reached $2.67 billion. GAAP net income stood at $1.69 billion, and non-GAAP net income was $2.17 billion. Additionally, cash flows from operations were $2.19 billion.

The diluted earnings per share were $3.94 on a GAAP basis and $5.06 on a non-GAAP basis. 

“Adobe’s AI innovation is transforming industries, enabling individuals and enterprises to achieve unprecedented levels of creativity,” Shantanu Narayen, chair and CEO of Adobe, said.  

He added that the company increased its FY25 revenue target. 

Meanwhile, the company’s CFO and executive VP said they will continue to invest in AI innovation across customer groups to enhance value realisation and expand the universe of customers they serve. 

The revenue from the digital media segment totalled $4.35 billion, an 11% increase compared to the previous year or a 12% rise when adjusted for constant currency. The annualised recurring revenue (ARR) for digital media at the end of the quarter was $18.09 billion, indicating a 12.1% year-over-year growth.

The digital experience segment achieved revenue of $1.46 billion, reflecting a 10% increase year-over-year, both as reported and in constant currency. Subscription revenue within the digital experience segment was $1.33 billion, demonstrating an 11% year-over-year growth, as reported and in constant currency.

“Our strategy to deliver ground-breaking innovation for business professionals and consumers, and creative and marketing professionals, is delighting customers, and we are pleased to raise Adobe’s FY25 revenue target,” said Narayen. 

In its first quarter results, Adobe reported strong adoption of Firefly AI, which supports generative AI features in Creative Cloud, Document Cloud, and Experience Cloud. The “commercially safe and designed for enterprise use” Firefly models are integrated into Photoshop, Express, and Premiere Pro, enabling users to create AI-assisted images and designs. Adobe also provides a dedicated web application for Firefly.

The organisation has established itself as a significant contender in India, helping various businesses across multiple industries, such as BFSI, automotive, retail, and aviation.

AIM reported that Adobe Express usage in India has tripled over the previous year, fueled by mobile-first accessibility, support for regional languages, and templates that resonate with local culture.

The post Adobe Reports $5.87 Bn Q2 FY25 Revenue, CFO  Highlights Continued AI Investments  appeared first on Analytics India Magazine.