Amazon is set to release a new reasoning model under its Nova branding by June this year, Business Insider reported. The model will function with a hybrid approach, meaning it can provide quick responses, or use ‘extended thinking’ for more complex queries.

It is also reported that Amazon aims to make the model more cost efficient than OpenAI’s o1, Gemini 2.0 Flash Thinking, and even Claude 3.7 Sonnet from Anthropic – the AI startup it has actively invested in.

Furthermore, Amazon aims to rank its upcoming reasoning model among the top five spots in various benchmarks. 

This means that Amazon will be the latest company to join the bandwagon of reasoning models, which was once started by OpenAI with the o1. OpenAI also released the o3 family of reasoning models last year, which claimed the top spot on several benchmarks. A few weeks ago, Chinese AI maker DeepSeek caused quite a storm in both the AI ecosystem, and the US stock market with its high performance, and cost-efficient R1 reasoning model. 

Recently, Elon Musk’s xAI, and Anthropic also released models with reasoning, or ‘thinking’ capabilities. 

Last year, Amazon launched its family of Nova AI models on Bedrock, namely Nova Micro, Lite, Pro, and Premier. Each model is optimised for specific tasks, ranging from text summarisation and translation to complex document processing and multimodal interactions. 

“They are really cost-effective and about 75% less expensive than the other leading models in Bedrock,” Amazon chief Andy Jassy said.

Recently, Amazon announced Alexa+, a next-generation personal assistant powered by Anthropic Claude, which will be available for free to Prime members. “Alexa+ is more conversational, smarter, personalised, and helps you get things done,” Panos Panay, senior vice president of devices and services at Amazon, said.

Amazon has infused Alexa+ with LLMs to improve knowledge retrieval. Users can upload documents, emails, or images for Alexa+ to analyse and summarise.

“For example, users can send a photo of a live music schedule, and Alexa+ will add the details to their calendar,” the company said.

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