Rahul Dravid, the all-round Indian cricketer, has joined Salesforce as the first ever-brand ambassador to help Indian businesses grow using Salesforce CRM platform.

This is part of the Growing With India campaign, which is Salesforce’s easy to use and set up all in one CRM platform for taking businesses of India to the next level. Customers like Royal Enfield, clear, Snapdeal, Listenlights, and several others use this platform for boosting customer experience. 

Salesforce has been at the forefront of building businesses globally, as well as in India. Recently, the company released its Agentforce Partner Network with AWS, Google, IBM, and Workday. The company also recently collaborated with NVIDIA for launching advanced autonomous AI agents for enterprise. 

These collaborations are set to optimise predictive and generative AI workflows, enabling enhanced insights and productivity for sales, service, marketing and IT teams, utilising Salesforce’s CRM platform.

“Agentforce represents a monumental shift in the industry, enabling humans with AI to redefine how businesses achieve customer success,” said Brian Millham, president and chief operating officer at Salesforce.

In other news, Fintech giant Klarna CEO Sebastian Siemiatkowski announced that the company will end its service provider relationships with Salesforce and Workday as part of a major internal overhaul driven by AI initiatives. This decision aligns with Klarna’s broader strategy to streamline its technology infrastructure by leveraging AI to standardise and simplify its processes.

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