Linda Yaccarino, the CEO of X, has been tremendously busy focusing on integrating AI into the platform’s operations and user experience. She’s also looking at expanding X’s capabilities, which includes the development of an X TV App that will bring real-time content to smart TVs using AI-powered curation. 

Yaccarino’s professional journey began at Turner Entertainment, where she spent 15 years honing her skills and modernising ad sales strategies. In 2011, she joined NBCUniversal, eventually rising to the position of chairman of global advertising and partnerships, where she led a department responsible for over $10 billion in annual revenue.

Currently, Yaccarino skillfully navigates the challenges of leading a platform like X, balancing its commitment to free speech with the demands of content moderation and maintaining strong advertiser relationships. That’s not all, she is also pushing X towards becoming an ‘everything app’, incorporating features like video content, shopping integrations, and potentially financial services, all underpinned by AI.

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