WPP and NVIDIA Omniverse Help Coca-Cola Scale Brand-Authentic Generative AI Content
In a move to scale their global marketing campaigns, the Coca-Cola Company has partnered with WPP and NVIDIA to integrate generative AI capabilities using NVIDIA Omniverse and NVIDIA NIM microservices.
This collaboration, working through WPP Open X, will leverage NVIDIA‘s technology to personalise and customise brand imagery across over 100 markets worldwide.
This initiative is part of Coca-Cola’s digital transformation strategy, led by Samir Bhutada, global VP of StudioX Digital Transformation.
WPP announced at SIGGRAPH that Coca-Cola will be among the first to adopt NVIDIA NIM microservices for OpenUSD in its Prod X studio. These include USD Search and USD Code, allowing the creation and manipulation of 3D advertising assets with culturally relevant elements using AI-generated images and prompt engineering.
“Our research with NVIDIA Omniverse for the past few years, and the research and development associated with having built our own core USD pipeline and decades of experience in 3D workflows, enabled us to create a tailored experience for the Coca-Cola Company” said Priti Mhatre, managing director for strategic consulting and AI at Hogarth.
Apple Chooses Google TPUs Over NVIDIA GPUs for Apple Intelligence
Apple revealed it will use Google’s Tensor Processing Units (TPUs) for training its AI models, instead of the industry-standard NVIDIA GPUs. This was detailed in a technical paper published by Apple.
The Cupertino-based tech giant disclosed that it employed Google’s cloud-based TPU clusters, specifically the v4 and v5p versions, to train its Apple Foundation Model (AFM). “The AFM models are pre-trained on v4 and v5p Cloud TPU clusters with the AXLearn framework, a JAX-based deep learning library designed for the public cloud,” the company stated.
This model underpins Apple’s new AI initiative, dubbed Apple Intelligence, which is set to power a range of upcoming AI-driven features across Apple’s product ecosystem.
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