Adobe vs Canva for Enterprise

Canva, which is popular among companies in the higher education sector, stole the spotlight with the announcement of Canva Enterprise. With an all-in-one solution, Canva aims to empower large organisations to effortlessly revolutionise their visual communication, content creation, and collaborative efforts.

Tailored for extensive teams of over 100 members, Canva Enterprise caters primarily to mid-to-large businesses with intricate demands, from security and reporting to brand management and integrations.

Melanie Perkins, co-founder and CEO of Canva, expressed enthusiasm about the launch and said, “As the demand for visual content soars, navigating organisational complexity is more challenging than ever.” 

Meanwhile, Adobe has stepped up with Adobe Express for Enterprise, aiming to supercharge marketing content creation for businesses while extending user-friendly, on-brand content production across departments like communications and sales.

The latest pack of features offers brand control, bulk creation, custom template generation, and the innovative Firefly tool, empowering marketers to seamlessly repurpose content for upcoming campaigns and adapt campaign assets for diverse regions.

Creative Users

When it comes to global reach, Canva takes the crown, boasting users in over 190 countries worldwide, which translates to a staggering 97.4% of the world’s nations. 

With a whopping 175 million monthly users, Canva’s growth is undeniable, hitting the 100 million milestone in October 2021 and adding an extra 10 million users by the close of 2022. 

About 90% of Fortune 500 companies rely on Canva, including over 450 of the largest companies in the United States alone.

On the Adobe side, data suggests that its Creative Cloud subscription service amassed approximately 23 million active users by mid-2022. Since its launch in 2012 with 1.4 million subscribers, Creative Cloud has experienced rapid expansion, with projections indicating a potential total subscriber count of 30 million by the end of 2024. 

Adobe’s flagship tools like Photoshop and Illustrator dominate the professional creative landscape, empowering over 90% of creative professionals globally.

On The Revenue Side

Comparing the profit and revenue situations of Canva and Adobe reveals interesting insights into the dynamics of the two companies in the creative software market.

Adobe, with its established Creative Cloud offerings, is a dominant player in the industry. Its fiscal year 2023 revenue of approximately $11.5 billion underscores the significant contribution of Creative Cloud to the company’s overall earnings. 

As of the fourth quarter of FY 2023, its creative revenue grew to $3.00 billion, representing 12% year-over-year growth or 14% in constant currency. Document Cloud revenue was $721 million, representing 16% year-over-year growth or 17% in constant currency.

On the other hand, Canva, though newer to the scene compared to Adobe, has made remarkable strides in revenue generation. Surpassing $1 billion in revenue in 2022 while maintaining positive cash flow since 2020, the company showcased rapid growth and market acceptance. 

The annual recurring revenue of $2.3 billion and a valuation of $26 billion position Canva as a formidable contender in the creative software landscape. However, the decision to delay its IPO until 2025 or 2026 suggests a cautious approach, indicating a focus on further expansion and consolidation before entering the public market.

The Indian Market

Back home in India, Canva ranks as the fifth largest player, demonstrating a strong belief in the creator economy. According to statements released by Canva, there are 240,000 freelancers actively utilising the platform in the country.

With respect to pricing, Canva Pro caters to individual users in India at the cost of INR 500 per month or INR 4,000 per year. Further, Canva has introduced its AI-driven design platform, Magic Studio, offering features available in 11 Indian languages, a move aimed at enhancing accessibility and user experience within the vast Indian market.

On the other hand, Adobe’s Creative Cloud garnered substantial traction for application development in India, securing the second position among its top three geographies.  

With 5,945 customers, India accounts for approximately 10.55% of Adobe Creative Cloud’s user base. The membership for individuals in India is priced at INR 2,700 per month based on an annual subscription, with special discounts available for existing Creative Suite customers.

In Conclusion

While Adobe boasts a longer history and established presence in the industry, Canva’s rapid revenue growth and market acceptance position it as a formidable contender. 

Ultimately, the choice between Canva and Adobe for enterprise-level visual communication solutions depends on factors such as organisational requirements, user preferences, and specific use cases.

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