Smartphone maker Nothing has appointed Vishal Bhola, former Whirlpool and Unilever executive, as the new president for its India operations. 

Bhola brings over two decades of experience from his tenure at Unilever and Whirlpool. At Unilever, he held significant positions across various regions, including India, Southeast Asia, the USA, Africa, China, and London. Before joining Nothing, Bhola was the Managing Director for Whirlpool Corporation, overseeing profitability and growth in the Indian subcontinent.

I am thrilled to join as the President for @nothingindia. I look forward to working with @getpeid and the passionate team at Nothing. Let's make tech fun again!

— Vishal Bhola (@vishalbhola) May 28, 2024

Carl Pei, CEO and co-founder of Nothing, praised Bhola’s extensive background in the global consumer goods industry, calling him a valuable addition to the team. Pei, who also co-founded OnePlus, highlighted the company’s competitive position against giants like Apple, Samsung, Google, and OnePlus.

Founded in 2020, Nothing has sold over two million products worldwide, including its Phone (1). The company recently introduced its third smartphone, Phone (2a), which features industry-first ChatGPT integration when paired with any Nothing audio product. This new range of smartphones will be manufactured in India, aligning with the company’s long-term vision to establish India as its export hub.

Manu Sharma, who previously led Nothing’s India operations since February 2021, stepped down from his role as general manager and vice president in January. Sharma’s career includes extensive experience with Samsung Electronics and HP.

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