Bharti Airtel and Google Cloud announced a long-term collaboration to deliver cloud solutions to Indian businesses. The partnership will accelerate cloud adoption and modernisation for Airtel’s customers, targeting the growing Indian public cloud services market.

The companies will work together on joint go-to-market strategies, combining Airtel’s connectivity and distribution channels with Google Cloud’s AI technologies. Airtel has developed an IoT solution for the utility sector that integrates connectivity, Google Cloud services, and application software under one offering.

Gopal Vittal, MD & CEO of Bharti Airtel, said, “We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses.”

Airtel has established a dedicated managed services centre in Pune with more than 300 experts who will be trained to champion both Google Cloud and digital services. The collaboration will focus on developing AI/ML solutions trained on Airtel’s large data set, including geospatial analytics, voice analytics, and marketing technology solutions.

Thomas Kurian, CEO of Google Cloud, stated, “Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences.”

Airtel will leverage Google Cloud’s generative AI capabilities to transform its customer experiences across mobile, broadband, and digital TV, and streamline its internal processes and operations. These capabilities will also be extended to Airtel’s B2B customers in India and globally.

This strategic collaboration between Airtel and Google Cloud comes nearly two years after Airtel’s partnership with Amazon Web Services (AWS) in August 2022. The Airtel-AWS partnership aimed to provide cloud-based solutions to small and medium enterprises (SMEs) and large enterprises in India. 

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