Oracle at its flagship event Oracle CloudWorld London has announced the integration of new generative AI capabilities into its Oracle Fusion Cloud Applications Suite, a move set to significantly enhance decision-making and user experiences across various business domains.

The suite now includes over 50 generative AI use cases, built on Oracle Cloud Infrastructure (OCI) and designed to respect enterprise data, privacy, and security. These capabilities are embedded within the business workflows of finance, supply chain, HR, sales, marketing, and service, aiming to boost productivity, reduce costs, and improve both employee and customer experiences.

“We have been using AI in our applications for several years and now we are introducing more ways for customers to take advantage of generative AI across the suite,” said Steve Miranda, executive vice president of applications development at Oracle. “With additional embedded capabilities and an expanded extensibility framework, our customers can quickly and easily take advantage of the latest generative AI advancements.”

In the realm of Enterprise Resource Planning (ERP), the suite now includes insight narratives for anomaly and variance detection, management reporting narratives for finance professionals, predictive forecast explanations, and generative AI-powered project program status summaries and project plan generation.

For Supply Chain & Manufacturing (SCM), the suite offers item description generation to aid product specialists and supplier recommendations to streamline procurement processes. Additionally, negotiation summaries are now generated more efficiently with AI assistance.

Human Capital Management (HCM) benefits from job category landing pages for better candidate engagement, job match explanations to assist candidates in finding suitable roles, a candidate assistant for common inquiries, and manager survey generation for timely employee feedback.

Customer Experience (CX) is enhanced with service webchat summaries for call center agents, assisted authoring for sales content to improve productivity, and generative AI for marketing collateral to optimize audience engagement.

Oracle’s approach ensures that no customer data is shared with large language model providers or seen by other customers. Role-based security is also embedded directly into workflows, ensuring that only entitled content is recommended to end users.

The generative AI capabilities are expected to have a profound impact on customers and industries by streamlining operations and enabling more efficient and informed decision-making processes.

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