Leading media and entertainment company Deluxe has teamed up with AppTek, a company specialising in AI and ML solutions, to revamp content localisation and workflow efficiency.

Through this partnership, Deluxe has acquired a non-controlling interest in AppTek and secured exclusive rights to resell AppTek’s suite of products and services to the global media and entertainment sector. 

The collaboration enables Deluxe to offer studios and content distributors a diverse range of integrated AI solutions tailored to their specific needs. “We’ve been working closely with AppTek for several years and have been impressed by their technology and breadth of experience,” said Chris Reynolds, Deluxe’s executive vice president and general manager of localisation and fulfilment.

“AppTek has long believed in pushing the boundaries of artificial intelligence and its real-world applications. Deluxe brings the same passion in content transformation and accessibility,” said AppTek CEO Mudar Yaghi. 

Over the last year, we have seen media houses slowly entering the AI space. This became more relevant when Universal Music Group partnered with Google’s YouTube to create “Music AI Incubator.” 

Additionally,  during the writer’s strike, Netflix hired AI product managers with lucrative salary packages of $900,000. Recently, OpenAI introduced the video generation model Sora, capable of creating highly realistic videos based on prompts, a development many believe could benefit filmmaking.

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