Google’s Gemini is being integrated into every Google service, as revealed in the recent earnings call. In the call, CEO Sundar Pichai announced the start of the “Gemini era,” where the model will take the baton in enhancing their products like search, cloud, YouTube, Workspace, and Bard. Beginning with their primary product, their search engine, Pichai said that generative AI in search will transform it into a more proactive agent, capable of executing additional tasks based on search results.

The demo at MLDS presented by Rajat Pandit, the Head showcased just that. The multimodal capabilities of Bard, yet unseen. The chatbot is Google’s answer to ChatGPT, now runs on Gemini Pro and is expected to shift to Gemini Ultra soon. This upgrade will follow a premium subscription model as hinted by Pichai, similar to the trend of ChatGPT Plus and Microsoft’s Copilot Pro.

He also spoke about how Gemini can be incorporated into businesses. With every startup and company harnessing the power of generative AI to improve their business operations and customer engagement. He explained the use cases of a used car sales dealership which automated the process of assessing the value of a car with its specifications fed into the language model. 

Unstructured data like text, code, video, and images are analysed by the model to speed up the decision making process making the experience hassle free for the customer. It also reduces the manual effort for the company while not compromising the accuracy in data handling. 

This talk aligned with the vision of Sundar Pichai’s who stressed on both the B2B and B2C applications of Gemini. For B2B, Gemini promises to improve operations, tailored solutions for specific industry needs, and powerful data analytics capabilities. In the B2C realm, it is set to offer more personalised and interactive experiences, deep consumer insights, and greater accessibility across Google’s platforms. 

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