When Should Newsrooms Use AI?

It is widely accepted that one of the key limitations of ChatGPT is its lack of information beyond September 2021. Users found it frustrating that a software with immense potential for creating various types of content is struggling with providing up-to-date facts. Consequently, there were instances where ChatGPT would provide users with inaccurate information, leading to an unpleasant experience for the users. 

It looks like OpenAI has acknowledged this and recently took an unexpected step to partner with Associated Press.The Associated Press and OpenAI reached an agreement on Thursday  to share access to select news content and technology as they examine potential use cases for generative AI in news products and services. 

This collaboration between a major news organization and an artificial intelligence company marks one of the initial significant partnerships of its kind. The emergence of this partnership also raises questions regarding the motivation behind this sudden alliance and the selection of the Associated Press (AP) as the chosen news organization. 

To Stay Relevant 

In a joint statement, OpenAI and the Associated Press (AP) announced an arrangement where OpenAI will license a portion of AP’s text archive, while AP will leverage OpenAI’s technology and product expertise. This partnership involves a mutually beneficial exchange, with both organizations capitalizing on each other’s strengths and resources

The objective of this collaboration is to utilize the valuable data obtained to enhance the effectiveness of future iterations of ChatGPT and other related tools developed by OpenAI. This partnership does not revolve around AI chatbots generating content, but rather focuses on OpenAI leveraging access to a curated selection of news content and technological resources from the AP archives, spanning back to 1985. To stay relevant, it is essential for OpenAI to have access to news and current affairs going around the world.  With AP’s data coming in ChatGPT would be able to provide real time news to the users. 

It is worth noting that AP currently does not use any generative AI technology in curating news. This alliance is more of an experiment for AP on how it can leverage this new technology in the newsroom which can eventually decide how the news industry as a whole will accept it. 

The collaboration represents a logical evolution for AP, as the news organization has been integrating AI into its journalistic practices for almost ten years. This journey began in 2014 when AP started utilizing AI to automate corporate earnings reports, and over time, it has expanded to encompass various areas. This includes generating stories that provide previews and recaps of sporting events and leveraging AI technology to facilitate transcription tasks for live events like press conferences, which involve audio and video content. 

As the race to advance increasingly powerful tools intensifies, there has been a corresponding increase in regulatory scrutiny surrounding the technology. The Washington Post reported on Thursday that the U.S. Federal Trade Commission (FTC) has initiated an investigation into OpenAI, the creator of ChatGPT, based on allegations that the company has violated consumer protection laws by jeopardizing personal reputations and data. This investigation highlights the growing concerns and legal implications surrounding the responsible use and protection of personal information in the development and deployment of AI technologies. 

OpenAI till now has been scraping data from all over the internet which could potentially land them into legal trouble.This partnership serves as a precautionary measure against potential access limitations to valuable material due to legal disputes that could jeopardize OpenAI’s ability to obtain necessary content. Earlier ChatGPT has come under heavy criticism for being trained on web content, where the original source is neither informed nor attributed. The data, on the other hand, is openly used by ChatGPT to answer queries. 

“We are pleased that OpenAI acknowledges the importance of fact-based, nonpartisan news content in this transformative technology and recognizes the value of our intellectual property.” said a written statement from Kristin Heitmann, AP senior vice president and chief revenue officer.

This statement highlights the mutual understanding between AP and OpenAI regarding the essential role of reliable news content and the respect for intellectual property as they navigate the advancements of generative AI. With the esteemed support of the Associated Press, OpenAI is strategically positioning itself to steer clear of legal complications, benefiting from the reputation and expertise of the renowned news organization.

The post The Real Reason Why OpenAI Partnered with AP  appeared first on Analytics India Magazine.