Tredence unveils a new brand identity and strategy: ‘Beyond Possible’
Data science and AI solutions provider Tredence Inc has unveiled its new brand identity and strategy: Beyond Possible. The company said that this move reflects the company’s new go-to-market strategy and a renewed focus on providing vertical-specific data science solutions and innovation.
Shub Bhowmick, Chief Executive Officer and Co-founder of Tredence added, “Over the past few years, our business has transformed radically, presenting the ideal time and opportunity to enhance our marketing strategy. ‘Beyond possible’ perfectly encapsulates our aspirations, spirit and current work, which extends beyond delivering just insights or making incremental adjustments. It resonates with our purpose of empowering decisions to help our clients win and prepare for rapid growth. It’s a change towards going the extra mile, enabling our clients to see the forest and not just the trees.”
Over the past 12 months, the company has teamed up with an external brand strategy firm to conduct in-depth interviews with clients, employee workshops and surveys to develop an identity that provides a meaningful and cohesive brand experience for its clients, partners and employees. Its new look and focus will further its ongoing commitment to enable speed to action, speed to scale and speed to value for its clients across the globe while also facilitating large-scale transformation for accelerated growth. It fits perfectly with Tredence’s customer-centric culture of providing deep data science and AI solutions to help businesses and industries enjoy new opportunities and spark future disruptions.
Sumit Mehra, Chief Technology Officer and Co-founder of Tredence said, “Beyond possible is the right podium and the right platform for us to reflect our passion for helping our customers unleash the potential of data science in their respective industries“It perfectly describes our ambition, our identity and the kind of work we do today. We go beyond incremental changes. We enable large-scale transformation and set our customers up for accelerated growth.”
