Archives for November, 2021 - Page 4

29 Nov

Council Post: The Big Refresh: Insights-led Segmentation is the Next Normal

Imagine this scenario- a smoothly functioning application or web page with an attractive interface but no customer traction. Unfortunately, this is a very typical situation; despite packaging their products/services in a ‘cool’ manner, organisations face limited interaction with those products. And that is because for so long, organisations have taken a market-oriented approach with narrow…
29 Nov

Study: Impact of Behavioural Science and Data Science on Consumer Behaviour

A new report released by AIM Research and Hansa Cequity studies how and to what extent organisations in India leverage behavioural science and data science to analyse consumer behaviour across different industries and functions.  The report titled “Impact of Behavioural Science and Data Science on Consumer Behaviour” also dives into the connection between behavioural and…