Archives for data privacy - Page 8

21 Jan

Data Paradox: Privacy Laws Will Soon Be Applied In India. Here’s What It Means In Data Analytics

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In 2018, the much publicised Facebook and Cambridge Analytica news brought to light a very important aspect of our digital existence: the consequences of data misuse. Most importantly, it served as a catalyst to get people thinking about their digital footprint and how they want companies to treat their personal data. It was an impending…

The post Data Paradox: Privacy Laws Will Soon Be Applied In India. Here’s What It Means In Data Analytics appeared first on Analytics India Magazine.

12 Oct

Are Artificial Intelligence And Marketing Best Friends Yet?

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image-472

AI is now the new mystical Jedi – the panacea for most ills in marketing. Many marketers remain hopeful about its ability to solve few age-old marketing dilemmas. Yet others view it sceptically as new age marketing voodoo. What perhaps might be a different approach is evaluating what are the biggest challenges that marketers face…

The post Are Artificial Intelligence And Marketing Best Friends Yet? appeared first on Analytics India Magazine.